Nigeria Market Research reports that adult mouth care is being taken more seriously
Current value sales of adult mouth care in Nigeria were up by 9% in 2010. As Nigerians take oral health more seriously and proactively there has been growing demand for products like mouthwash treatments or gels to cure minor ailments while in the past they would have simply waited for it to pass. Although this began with upper-income consumers, middle class consumers are increasing their usage of such products.
